What do we think colours are?
We all think colours are the sensations produced in our eyes that reflects light or pigmentation of the skin, which indicates ones race or different shades used during painting.
But colours are more than what we think. They are involved with each and every activity we do in our day to day life. Colours have life. They are responsible for our actions. They evoke different emotions. Looking at a colour for a long time can change a person’s mood based on what opinion they have on that colour.
Generally darker shades create acrimony whereas lighter shades create a chirpy mood. Colours have the power to make a person feel energetic as well as inactive. For example when a person feels distressed or droopy, he/she can look into a painting which has colours like green and blue because these colours can simmer down a person.
“From childhood to old age, life is a rainbow with each colour representing a different shade of life.”
says William Shakespeare. Our past is like a bed of thorny pink roses. To have a joyous yellow smiley in our present we need to change the colour of our feelings.
Colours often have different meanings in different cultures. It is ubiquitous. For example: Holi, which is called the festival of colours is celebrated throughout India. In this festival they play using colours which is an indication of the triumph of good over evil.
Colours create mood swings too.
“We react on multiple levels of association with colours – there are social or cultural levels as personal relationships with particular colours.”
says Leslie Harrington, executive director of the colour association of the United States. Colour is inextricably linked with mood. The painting in a surrounding represent’s an individual’s mental and emotional state. Colour creates diverse thoughts. Each colour has its own significance.
- Red is the colour of love.
- Blue is a colour of calmness.
- Pink is a colour of innocence.
- Green is the colour of nature and health.
- Yellow is a colour of happiness.
- Purple is a colour of wisdom.
- Grey is a colour of neutrality
- White is a colour of purity.
- Brown is a colour of reliability
- Black is a colour of authority and power.
Colours play a vital role in marketing and advertising too. The colours used for advertisements must please the audience. It depends on what type of an advertisement it is. For example the KFC logo uses red to make it more youthful, energetic and contemporary and it also stimulates hunger. It is important to choose the correct colour for the logo/brand because the colour used reaches the customer’s brain faster.
Each and everything in this world has its own characteristic colour. It is important when it comes to choosing our favourite colour because it can adumbrate our character. Without colours the world would look boring. A background with a mixture of colours looks more attractive than a plain one. Colours can influence our mind, body and soul. Life is all in the shades, tints and combos. Colour your life to come out with flying colours.
“MERE COLOUR, UNSPOILED BY MEANING, AND UNAILLED WITH DEFINITE FORM, CAN SPEAK TO THE SOL IN A THOUSAND DIFFERENT WAYS”
– Oscar Wilde